Trek started in a small Wisconsin barn in 1976, but our founders always saw something bigger. Decades later, we're on a mission to make our world a better place to live and ride.

We build only products we love, provide incredible hospitality to our customers, and change the world by getting more people on bikes.

“No Shortcuts”

At Scott, cycling is part of our life. Guided by innovation, technology and design, we develop some of the best bikes, apparel and equipment for you. From World Champions, to recreational riders alike. Designed for riders, by riders.

From the humblest of beginnings, we’ve pioneered and innovated cycling.

We’re proud to be an Australasian based business that creates bikes with the rider’s purpose and enjoyment in mind, to not only exceed expectations but also deliver the best experience possible on two wheels.

“Let the products do the talking.”

Our ethos is simple... We make high quality products, No sales waffle.

Hope Technology is one of the world leaders in engineering bicycle components. Since 1989, owners Ian Weatherill and Simon Sharp have been pushing the industry forward through designing, testing and manufacturing virtually all products in-house at the factory in Barnoldswick, United Kingdom.

Since 1889, Michelin has been innovating to make our lives in motion run smoother and in a more responsible way, while providing peace of mind - all over the world.

Our Purpose "A Better Way Forward"

This is the shared purpose, embraced by all our employees, that imbues our everyday actions with meaning.

Because we believe that mobility is essential for human development, we are innovating passionately to make it safer, more efficient and more environmentally friendly. Our priority and firm commitment is to offer our customers uncompromising quality.

“We’ll stop when you stop”

Giro was founded more than 30 years ago by Jim Gentes, a man with an obsession for design and answering unmet needs. That obsession led him to start making his own products, and ultimately resulted in a company committed to serving the rider through personal expression and advanced performance.

These words, “One Goal. One Vison” summarize the idea that Alpinestars shares the same goal, and vision as our champion athletes. Champions put full focus and effort into achieving their goal. They prepare, train, and think intensively about racing and becoming a champion.

We work with the fastest athletes on the planet to develop the safest products for riders and drivers of all skill levels. Innovation is key to this, and we strive to constantly improve our products for like-minded, passionate people who share a love for riding and racing as we do.

At Muc-Off, we’re really into being active. Whether it’s on a mountain, trail or at the skate park, we just love to be outside and going big. We’re obsessed with making the most innovative care and performance products around, so you and your toys can keep running smoothly and looking box fresh.

“No Ordinary Life”

Designed to act, not look, like sportwear, the DHaRCO brand has gained international recognition for being casual in style yet technical in function and super comfortable to wear. It's an alternative to moto-cross style bike clothing with a more laid back Aussie approach that supports the amazing lifestyle that mountain biking brings.

DHaRCO is proudly Australian, born on Sydney's Northern Beaches.